Design for Real Life: Final Updates

Outcome updates:

After re-listening to my formative feedback from Wendy, I have created a to do list of any revisions I need to make to my Design for Real Life project Behind Closed Doors. Below is my notes from the feedback voice recording and next is my to do list for the changes to make:

The first things I revised were my animations. Wendy had suggested that I altered the size of the text in order to leave more space to draw the audience in to reading the text clearly. Thankfully all of my After Effects links were intact and it was so much less stressful editing the compositions using my new computer, because my screen is bigger and also because the computer can handle the complexity of After Effects software.

Below is a snapshot of the text in the original animation:

Snapshot from original animation

And here is the updated, reduced text size which more room to breath and entice the viewers in:

Snapshot from updated animation with reduced text size

This revision may seem very simple and unimportant but I think it makes a huge difference to the outcome’s legibility and clarity. It looks so much more professional and is now much more easy to read. I also did the same with animation #2.

Before:

Snapshot from original animation

After:

Snapshot from updated animation with reduced text size

The second thing I altered was within the Design Document itself. Wendy mentioned that there was some repetition within the document which needed to be altered. I knew exactly what she was referring to straight away, as the particular slide being misunderstood as a repetition was a worry of mine when creating the document. These were the two slides in question:

In my head, page 5 showcased the brand’s visual identity in more detail (as I felt that page 4 didn’t showcase it clearly enough). However, because page 5 comes directly after page 4, it makes it seem like an unintended repetition. Because of this, I have decided to remove page 5 completely, and just add the title “Visual identity” into page 4, as it does clearly show and talk about the visual identity there:

I think that this looks much more compact and to the point, whereas before it was almost being dragged out. I’m really pleased with this revision.

The last revision which I made was an addition to my outcomes. In my formative feedback, Wendy mentioned that it would be nice to have some informative outcome which could help policymakers understand and most importantly – take action. I decided that a web page would be perfect for this, as it could hold lots of information on Frame’s website, and also provide an opportunity for policymakers, researchers and practitioners to take action on helping combat the problem of alcohol misuse. I designed the webpage cohesively with the rest of the project, maintaining the muted, pastel colours which convey a calming yet playful message. I also illustrated some megaphones to help show the fact that policymakers are needed to help create change within this demographic of people:

Blog updates:

In my formative feedback, Wendy praised me for regularly updating my blog throughout the project, but also noted that my blogs were mostly descriptive and that they needed to be a little more reflective on some of the wider elements of the project. I had inserted the updated blogs here so that it’s clear that these are revisions and weren’t in the original blog posts:

RELATIONSHIP WITH CLIENT:

I found that throughout the project, I really took the lead in the Teams meetings with the clients, Rosa and Ellie. I’m not naturally a very confident person, but felt a responsibility to make sure our clients could communicate with our group professionally and make them feel like they were working with a design team rather than a group of students. I have a bit of previous experience with client meetings from last year’s Persuasion project which really helped me with my confidence. I tried to introduce everyone from out group and prompted questions, rather than waiting for others to do so. I was really pleased with how I acted in the meetings and felt that it really helped my confidence and also helped other members of my group’s confidence.

Both Rosa and Ellie were such lovely clients to work with. They were open to lots of different ideas and didn’t limit my or any other members of the group’s ideas – they really wanted to see our potential. Rosa stood out as the more interactive person as Ellie couldn’t always attend meetings, so I felt I had formed a stronger bond with Rosa in terms of asking questions and understanding what she meant in her feedback. Throughout the project I felt that the clients were happy with my level of work and also my level of communication. I regularly emailed Rosa from our group and made sure that she and Ellie were never “left on read”. I feel that my relationship with the client was strong throughout the project, and following the project I have connected with Rosa on Instagram and LinkedIn, which could definitely lead to more work with Frame collective in the future, which is a really positive action in my opinion.

RELATIONSHIP WITH AND INFLUENCE OF MENTOR:

Melin Edomwonyi was my mentor throughout the Design for Real Life project. Melin was extremely helpful and I learnt such a lot from her in this short space of time. I know Melin from Creative Mornings which I used to attend before the pandemic so it was lovely to have someone who I was familiar with as my mentor. I felt very comfortable around Melin during our meetings and felt that I asked her lots of questions (maybe too many!) but she always answered in detail and offered to call me separately to the group call in order to explain things further. Melin is so kind and I feel very lucky to have worked with her as my mentor. I have also connected with Melin on Instagram, along with her business ME Design Instagram which will again definitely open opportunities in the future.

KEY FINDINGS DURING DESIGN FOR REAL LIFE:

During this project I have learnt so much around the topic of Alcoholism and how severe parental alcohol misuse is. I was so shocked to find out how common this issue arises, and it really gave me a different outlook on children who suffer. Through my research surrounding the project, I found out some really shocking first hand stories about parental alcohol misuse, which I have highlighted in a previous blog post. This project has definitely opened my eyes to the issues regarding this topic and has made me think more sensitively about it for sure. I will apply this more soft thinking in future when taking on sensitive topics such as parental alcohol misuse, and consider how serious the issues are by carrying out in depth research on the specific topics.

APPLYING SKILLS IN THE FUTURE

I think that the most valuable skill which I’ve developed throughout this project is definitely my communication and leadership skills. My confidence has grown significantly after having lead most meetings by encouraging questions and prompting my group members. This is such an essential skill for people in most industries, but especially in the design industry. Graphic design is all about communication so being confident and communicating clearly is a key skill to have as a graphic designer. I will definitely be applying this skill set in the future – such as in meetings, team/group projects, and even in everyday life.

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