I decided to research some existing editorial design pieces that I’d like to take inspiration from for my dissertation design.
I really love the use of big, bold type running through the background of this piece. I also love the detailing of that bold type, like the curves on the “R” letterform! I think this is really expressive and could work really well applied in a similar way in my dissertation design.
I love the playfulness of “reveal and conceal” in this double page spread designed by Kyle Rice. I talk a lot about both concealing and revealing within my dissertation with regards to disclosure of paid partnerships between influencers and brands. I think this idea of playfulness could be a great addition to think about when designing my dissertation.
This piece of editorial design showcases typefaces designed by Fontsmith, and I’m completely obsessed! I think that the use of weight, size, colour and layout are so clever and showcase the fonts beautifully. I plan to experiment with orientation, weight, kerning, tracking and size of the typography within my dissertation, taking a lot of inspiration from this piece in particular. I also love the use of pink, black and off white. I think these colours are so striking and stand out so well.
WORK IN PROGRESS
Deciding on the 5 pages to design:
The title of my dissertation is Can Instagram influencer brand partnerships succeed both ethically & financially for both the brand and the influencer? The dissertation investigates both the ethical and financial success of the extremely modern, current and on-trend advertising method of Instagram influencer marketing. It focuses on both the influencers, and the brands which choose to work with them in this popular advertising method. In addition, it includes research and discussion regarding persuasion, as this is a significant topic within graphic communication. It also investigates to what extent the marketing strategy increases product and/or service sales for companies, including examples and statistics. In addition, it compares the current, previous and potential future rules and regulations for paid partnership and sponsored content disclosure by influencers. This is shown by researching and reviewing a sufficient amount of relevant, current, academic literature regarding the Instagram influencer marketing advertising method, influencers, social media users, and companies who use this strategy. I also include research of examples and statistics to justify my critical opinion and position, and discuss both the positive and negative aspects of the examples. I also conducted a qualitative and quantitative survey where participants completed a survey in order for me to determine their views and opinions on the subject of Instagram influencers, and to interpret my findings with the statistics I have gathered. I feel that this topic is very important and relevant, as it is very current, modern and applies to an extremely wide audience.
I have chosen to design 5 double page spreads from chapter 1 which is titled Why and how influencer marketing is so successfully persuasive. I feel that this is appropriate as this chapter relates the most to graphic communication.
This is what I came up with as a starting point:
I’ve used a 6 column grid with 8mm margins, and 6mm gutters. I really wanted to include this soft, calming pink tone throughout my piece of editorial as I feel that it’s really inviting and almost highlights the manipulativeness that I talk about within this chapter of my dissertation.